I saw this clip on YouTube recently and, once again, the message and information shook me. It reiterates the reason why the YWDS is doing what we do.
We all know that Adobe Photoshop is one of the most incredible software tools of our time. However, do you know that almost every advertisement is ‘photoshopped’ – or as I like to call it “photocropped” – in order to sell, sell, sell.
The message in this video, “Killing Us Softly 4: Advertising’s Image of Women” is created by Jean Kilbourne. Jean is a feminist author, speaker, and filmmaker who is internationally recognized for her groundbreaking work on the image of women in advertising and her critical studies of alcohol and tobacco advertising.
Please watch and listen to these few minutes – my hope is that it will help us continue to be aware of the subtle messages that advertising throws at us. Let’s keep the conversations open and continue helping young women (AND young men) realize that the photos they see in magazines, on TV and in film is a false goal that has NO truth in it whatsoever.
Please pass this on….